July 4th: Selling the Sizzle Is At Stake

Sales fizzled again last year here at the Clear Creek Ranch fireworks stand. The new pre-purchase screening protocol I imposed may be to blame. Between the written and oral tests, plus the background and liability insurance checks, the compulsory safety video, and the implantation of GPS satellite tracking devices, it is a good two days before a patriotic pyromaniac can even get close to an M-80 around here.
Still, it seems a small price to pay to be able to blow something up to celebrate our declaration of independence from England, AND support a worthy cause (me) at the same time.
Perhaps the test was too hard. Some examples: How many future U.S. presidents signed the declaration? Name the signers whose faces currently appear on our paper currency. Who REALLY wrote the declaration, Thomas Jefferson or Thomas Paine? How many years did the revolutionary war last? What Indians can we thank for distracting the British and keeping the war from lasting even longer?
And the essay question: Just how independent are we? The majority in both the U.S.A. and England speak English, (although I DO require subtitles and a glossary when viewing British films or American hip-hop videos). Both countries have red, white and blue flags and both enjoy ongoing political intrigues around the world.
The Brits once burned Washington D.C. to the ground, yet we bailed them out of TWO world wars, AND took over several of their botched diplomatic operations in the Middle East, including the deadly and unsolvable Gordian knot that is Arab/Israeli politics.
They gave us Russell Brand and Eddie Izzard. We MUST do something about that exchange rate.
Their dysfunctional royal family is OUR dysfunctional royal family. A royal ex-wife does American television info-mercials for weight loss schemes. The media keeps us better informed on the comings and goings of the royal grandkids than we are of our own.
Independent or not, July 4th is a day for making loud noises and exploding things. Too bad the founding fathers didn't take into account how tinder box dry things are this time of year. If only they signed their petition during the rainy season! But then they were NOT "safe and sane," they were revolutionaries.
As parched as things are right now, one stray bottle rocket and there goes the neighborhood, up in smoke. The same is true in the towns near Clear Creek Ranch. Chock full of picturesque 125 year old Victorians, aka expensive stacks of kindling. Yet each year, fundraisers in town flog explosives in the name of charity AND patriotism. It is hard to argue against, and hard to understand at the same time.
Which is why, here at the ranch fireworks stand, we only sell to folks with working VCRs. Our fireworks displays are on VHS or DVD only. No need to huddle outside in the dark, nursing that holiday sunburn and being eaten alive by mosquitoes, on the off chance of seeing the neighborhood in flames.
Just slip into something red, white and blue and douse the house lights. We've compiled a two hour assortment of the best fireworks displays ever taped "off the air." Replay that quintuple starburst with the cherry bomb punctuation as many times as you want and fast-forward through the commercials.
And if you really want to be patriotic, splurge on the largest big-screen, flat screen, high definition TV you can find. Because if there are two things that make America great, they are blowing up things and throwing money around. And when you can combine the two, well, that is revolutionary. Or is it revolting?
Perhaps this 4th is the day to find out.